![]() ![]() The company initially bought both print and audio rights, although they promised Weir they’d return the print rights if he got a deal with a big publisher. “That’s a dream for audio,” Lawrence said on the phone. ![]() The book is structured such that the narrator, Mark Watney, is recording logs of his time on Mars. He is a big science fiction fan and says he was attracted to the story, of course, but also simply felt that the way the book was written helped its audiobook prospects. Lawrence was the one who actually found Weir’s book, on Amazon. Publishers would really only do an audiobook if was so big that they were looking for ways to make money.” Lawrence and Tonn thought they could change that, by working with the sort of writer who was interested in publishing their audiobook independently. “They were tacked on to the end of a publishing deal. “Audiobooks were an auxiliary business,” Lawrence told the Guardian. ![]() When, as an audio engineer, Lawrence began working in audiobooks, the fit seemed natural. They were both attracted to artists who wanted to work outside of the mainstream channels to success – and they wanted to run something that served that community. Tonn and Lawrence had once hoped to run a music label together, but the advent of Napster and iTunes quashed that dream. ![]()
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